"The star of the show is undoubtedly Graham Holland's digitally manipulated photomontages. In his world, the city isn't dark and brooding but light, buzzing and congested. He manages to capture both the optimism and the frustration of living in a metropolis where dreams can either be realised or crushed in an instant. He's an artist to watch for the future " Grant Gibson - Editor of Blueprint Magazine

This photographic artwork of Luton has been produced to help raise funds for the NICU Appeal at Luton & Dunstable Hospital. The photographic artwork is available to purchase directly through Graham at the details below. Definitive Luton combines the various important and overlooked elements of Luton, the mixture of architecture, culture and industry. This project in essence is a instant snapshot of Luton which actually took 6 months to create. Defintive Luton paints a positive light on the town, allowing the community and outsiders to see luton in a new light. Working with the fundraising team at Luton & Dunstable Hospital the aim is to raise £15,000 for the NICU Appeal.

The people in the picture will be added to with each sale. These places will be filled with the individuals / families and businesses that purchase the photograph. This will make each photographic print sold different from any other in the edition. There is a strict edition of 250.



Definitive Luton: Call Graham on 07951 496 858 or email at graham@gdholland.co.uk

What makes this project unique is that with each sale the image is customised. So your image will be different from any other in the strict edition of 250. If you wish to purchase the image you and your direct family, even the family home can be added to the photograph. This works the same with local businesses. Your premises and staff can be added to the image which can then be displayed at your premises, used online and within marketing. The fully framed photograph would even make the perfect gift for the employee of the month / year.

NICU Appeal:
One in Seven babies born at the L&D requires specialist care. 711 premature and sick babies were treated in the L&D’s Neonatal Intensive Care Unit (NICU) last year. However, due to an increasing birth rate and advances in neonatal care, demand for services continues to outstrip resources and every month they have to turn away 15 requests for a cot because the Unit is full.

To ensure that there are enough cots for the increasing numbers of babies that desperately need specialist care the L&D has committed to build a new NICU. They need to raise £1.5 Million to help equip and enhance the unit.